Local businesses to back new road safety campaign in Sherborne

Courtesy of Somerset Live.

'This campaign highlights speeding as a major cause of death for young pedestrians'

A new road safety campaign in Sherborne is looking for sponsorships to keep local children safe.

With 198 people being seriously injured or killed on Dorset roads over the last recorded year period, this new campaign hopes to raise awareness of road safety near busy schools in Sherborne and surrounding villages.

The campaign is led by local parents and has the support of councillor Jill Warburton, Sherborne Area Schools Trust (SAST), Dorset Police, Dorset and Wiltshire Fire and Rescue Service, Dorset County Highways and the Chamber of Trade.

Jill Warburton hopes to target high risk areas in Sherborne by providing more road safety signs near schools.

She said: "We’ve risk assessed road safety near each local school and drawn up a ‘hit list’ of work that needs doing. As the campaign gathers momentum, we’re seeking help from local businesses to keep our children safe by sponsoring a safety sign."

"This is a community partnership between local parents, schools, police, businesses, the fire and rescue service and DCC Highways."

Jill Warburton says Sherborne Area Roadsafe campaign aims to: 

  • Site road safety signs near local schools. Signs will be designed by local students, which each school hosting a competition for the successful design.
  • Repaint road markings and hazard signs near schools where needed
  • Deliver road safety lessons to Year 5 and 6 children as they prepare to move up in to secondary school.
  • Present a community safety event, supported by local business sponsors and safety groups, Dorset and Wiltshire Fire and Rescue Service and Dorset Police, showcasing the children’s design work, and raising awareness of road safety.

Police Inspector Darren Stanton said “This campaign highlights speeding as a major cause of death and injury for young pedestrians, with the risk rising as children reach secondary school age.”

Each road sign will cost £300 and judges chose the winning designs for the first signs around the 20mph ‘gateways’ on the A30 near Sherborne Primary School and Sherborne Fire Station.

Headteacher of the Gryphon School Nicki Edwards has backed the campaign, saying: "Sherborne Area Roadsafe can make a positive difference to the safety of more than 3,000 children in the Sherborne Area"

If your business or community would like to sponsor a new road sign or support the Sherborne Area Roadsafe campaign, contact the Roadsafe team at Roadsafecampaign19@gmail.com.